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Diplomacy

Why a lawyer is not enough in tough negotiations

By Robert Mazur, Managing Partner·January 14, 2025·5 min read

Most IT company founders from Katowice and the surrounding areas believe that a good contract protects them against any eventuality. This is a mistake that costs them decision-making power at the least expected moment. The letter of the law itself is not enough when a fund negotiator who has gone through 156 similar processes in the last year sits on the other side of the table.

A paragraph is only a tool, not a strategy

A lawyer looks at documents through the lens of litigation risk and compliance with the Commercial Companies Code. Their work ends where the real Game for Control over your life's project begins. At Alians Business Diplomacy, we see it every day: a technically correct agreement that in practice ties the hands of the CEO for 4 years. Business diplomacy is about understanding what the fund wants to achieve between the lines, not just what it wrote in paragraph eight regarding liquidation preference.

We often encounter a situation where a founder has 47% of shares but zero real influence on the direction of the company's development. A lawyer will say it's legal because the appropriate corporate consents were signed. We ask why this was allowed at the stage of coffee talks, before the first amounts were even mentioned. The hard facts are brutal: an investment fund has the time, resources, and a staff of people whose only task is to take over the helm. Your task is to build a dam that cannot be bypassed with a simple amendment.

A tight share structure requires anticipating the opponent's moves three steps ahead. It is not a matter of one meeting, but a process that sometimes lasts 7 weeks of intense exchange of views. Money likes silence, which is why the negotiations we conduct in Katowice rarely leave the walls of our conference room at Chorzowska 50. Every comma in an investment agreement must work in your favor, not just protect the other side from the risk of losing capital.

A lawyer checks if the contract is legal. A diplomat checks if you will still be the owner of your decisions after signing it.
A paragraph is only a tool, not a strategy

Marathon in a glass office building

A standard negotiation meeting with a large fund lasts on average 6 hours and 14 minutes. This is a deliberate tactic aimed at tiring out the founder, who usually spent the morning overseeing code or talking to a key client. After the fourth hour, concentration drops by 23%, which is the ideal moment to throw seemingly insignificant IP clauses onto the agenda. This is where the role of the business diplomat comes in, keeping a cool head when you are already thinking only about leaving the room and closing the round.

In July 2024, we participated in negotiations where the investing party tried to smuggle in a clause on transferring copyrights to algorithms to a foreign parent company. The client's lawyer focused on the format of the statement, while we stopped the process for 3.2 hours to explain the real consequences of this operation for the valuation in the next round. It turned out that this one move could have cost the founders 1.2 million PLN upon an eventual exit from the investment in three years.

Mental preparation for such a marathon is essential. We don't teach manipulation techniques because they don't work in tough business in the long run. We teach how to use silence and how to ask questions that unmask the partner's intentions. Hard facts must be presented in a way that doesn't burn bridges but clearly communicates the boundaries you will not cross. This is the essence of our work at Alians Business Diplomacy.

Intellectual property protection is not just patents

Many entrepreneurs in the IT sector think that IP protection is registering a trademark in the patent office. That is only the tip of the iceberg visible from afar. The real danger hides in B2B contracts with your developers and in how you document the history of the code's creation. During due diligence, the fund will check every 83 lines of a key module to make sure no one will make claims against them in 2 years. If you have gaps in your documentation, your negotiating position drops drastically.

During an audit for a fintech company, we discovered that 12% of the system's key components were written by a subcontractor without correctly transferred economic rights. The lawyer suggested a quick amendment, but we knew it was a warning signal for the investor. We applied a diplomatic strategy that allowed this error to be fixed without raising panic with the capital partner. Money likes silence, and fixing such errors in the spotlight always ends in a lower company valuation.

A tight share structure and IP go hand in hand. If your IP is 'diluted', your shares are worth less, regardless of what the Excel sheet says. In Katowice, we help build armor around your technology. We do it using the method of small steps, analyzing every contract you have signed since starting the business in 2021. We are not looking for holes in everything, but we are securing your future against an aggressive takeover.

An error in the transfer of copyrights is the simplest way to lower your company's valuation by 15% overnight.
Intellectual property protection is not just patents

When a diplomat says 'no' on your behalf

The hardest moment for a founder is the moment they have to reject an offer worth millions because its terms are toxic. Often the fear of a lack of liquidity overshadows common sense. Our role is to be your voice of reason that is not afraid to interrupt a meeting. At Alians Business Diplomacy, we have conducted 37 processes where we recommended withdrawing from talks. In 31 cases, the investor returned with a better offer within 14 business days.

Diplomacy is the art of saying 'no' in such a way that the other side feels respect for your principles. This is not an argument; it is a manifestation of strength based on hard facts. Investors from Warsaw or London often test the determination of local players from Upper Silesia. They check how far they can go in limiting your control. If you give in at the beginning, you will be giving up ground at every subsequent quarterly report.

Every negotiation process we oversee begins with establishing 'death lines'—points we will not give up at any price. This could be a veto right on employment matters, or control over the marketing budget. Remember that the Game for Control is fought for every percent of decision-making power. We make sure that after signing the documents, you can still look in the mirror in the morning feeling that it is still your company, and not just a place where you are a hired employee on your own estate.

When a diplomat says 'no' on your behalf